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Yahoo Search Marketing Discussions about Yahoo! Search Marketing, Managing Yahoo Ad Campaigns, Improving Conversions, General Advices and Tips.

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Old 03-10-2007, 04:35 AM
lame.crusher lame.crusher is offline
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Default Recent Experiences with Yahoo Search Marketing?

Hello peepz , We have been using Goto/Overture/Yahoo Marketing since the start.
In the past the majority of our sales were due to Goto.
When they became Overture we saw an even greater increase up to a couple of months ago the sales from Overture became so low that we had to drop them.

Google conversions are very high for us as well as MSN.
Every so often we will test Yahoo to see how it's working.
Today we logged in only to see a mess of some sort, this might be because we need to learn the new upgrade interface.

We're about to restart our campaign again on Yahoo but are a little afraid of what we see.
Has anyone had any positive or negative experiences with Yahoo lately that can offer to this post.
Should we hold off on using them
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Old 03-10-2007, 07:15 AM
spinker.spanker spinker.spanker is offline
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I was quadrupling my money with my Yahoo/Overture PPC's before the switch.

I knew it was gonna be bad when we switched to the new upgrade.

Now I'm making hardly anything after the switch.

Yahoo's phone support assured me that everything would pretty much stay the same. ie. same approx positions, same ads, same ctr.

Ya right..
My Conversion tracking does not work anymore. I'm now spending what I make, ie spending $400 in clicks to make $400 in sales ie 0 profit. It took me 3 yrs to get it right with Yahoo/Overture, and they washed it all away in 1 day..

Looking elsewhere now. Msn Maybe..
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Old 03-18-2007, 02:02 AM
lame.crusher lame.crusher is offline
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That sounds terrible.

When I logged in, it has a link at the top of the page to click on for information about the upgrade, It does not work.

To have a crucial link that does not work makes it look like they are letting their service go.

Our keywords don't appear nor can we get any response from a Yahoo rep

I really hope this is just something that is just part of a difficult upgrade.

Last edited by lame.crusher : 03-18-2007 at 02:04 AM.
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