Google AdWords Will Test CPC Site Targeting From March

spinker.spanker · #1 (**permalink**) 03-10-2007, 05:14 AM

According to Google's AdWords Team, there is a new BETA for advertisers wanting to test cost-per-click site-targeted campaigns.

The new BETA will help advertisers with increased flexibility. If you are site targeting it allows advetisers to choosing the bidding option of most interest. In addition, it will be possible to create new CPC campaigns and switch between CPC and CPM.

This BETA is for US advertisiers only. Sign up here: https://services.google.com/ads_inqu..._sitetargeting

lame.crusher · #2 (**permalink**) 03-10-2007, 07:06 AM

Wow this will be interesting. Smart move by Google to see if they can get even more money out of advertisers by reverting back to CPC models whilst still having the option to bleed advertisers dry via CPM or I could be wrong...

Look forward to hearing advertisers experiences.

spid4r · #3 (**permalink**) 03-18-2007, 08:01 AM

This will be great. I don't like paying CPM to advertise on a specific site - I'd rather pay CPC. I'll give site targeting another try when this comes out.