AdWords to Show List of Content Site Inventory Used for Ads

spinker.spanker · #1 (**permalink**) 03-10-2007, 05:10 AM

Pretty interesting article - mostly about Quigo:
http://www.nytimes.com/2007/02/26/bu...ia/26adco.html

Code:

Google said it was prepared to make changes to its AdSense service that mimicked Quigo's approach, an unusual step for a company accustomed to mapping the terrain in every aspect of its business. 

In the next few months, Google's advertiser reports will begin listing the sites where each ad runs, Ms. Malone said. She added that advertisers on the Google networks would soon be able to bid on contextual ads on particular Web sites rather than simply buying keywords that appeared across Google's entire network.

lame.crusher · #2 (**permalink**) 03-10-2007, 07:04 AM

The stats for the individual sites that are hosting the adwords can be seen now at least on the cpm ads. I don't see where it tracks conversions though. It is nice to be able to pause cpm advertising on underperforming host sites though.

spid4r · #3 (**permalink**) 03-18-2007, 07:55 AM

I use both Adwords and adsense on multiple content based websites about things like history and recipes. After I initially signed up for adsense. I have made "channels" on adsense for the additional websites but nowhere do I enter the URL of the places the ads will appear.

So I am not sure how adwords can accurately get the domains of the websites the ads will show up on when the adsense hosts don't tell google where they are. Unless the all knowing Google Gods can tell.