Adwords and analatics difference

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Adwords and analatics difference

Google Adwords Discussions about Google Adwords Advertising Service, Managing Adwords Campaigns and how to make the most out of Adwords.

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08-03-2007, 03:46 PM

krude

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Join Date: Aug 2007

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Adwords and analatics difference

I have always witnessed little difference between adwords clicks to my websites and google analytics referral figure.But from last few days it has increased too much like
Adwords -> Site targeted campaign is showing 147
Adwords -> Keywords targeted campaign is showing 182

But urchin is only showing 137 referrals from pagead2.googlesyndication.com

Where is problem and which is more reliable data?

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