I notice that the earnings from google adsense has dipped dramatically while the traffic has almost increased to good amount. is anyone else also experiencing such issues with adsense?

yeah i am facing same problem too, i think this might be due to increasing competition in ad field.

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Free Humour | Spicy Tastes

I would go into your adsense and start trying to find higher paying keywords. Also, make sure you are filtering out bad sites

I have the same problem, two years ago I would earn $600 monthly easily, now Im earning just around $300

Work on getting your advertisers a better conversion rate. If they are having low conversions, Google will charge them a little less and pay you a lot less.

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jeep web forum

The problem may lay with your site and it's visitors rather than Google too. You may need to switch up your ad placement and colors as your visitors may have gotten "used to them" and just ignore them now. Also keep in mind that pure traffic does not simply equal more clicks/conversions, seek quality traffic targeted to your niche.

How many ad spots are you using? Too many ads will drop the click value because sites with cheaper bids will be displayed along with the higher bids