Do you guys spend much time analyzing your traffic stats???
I sometimes look at my traffic stats from webalizer and google analytics but don't give it much thought. I just glance at it to find out how many visitors I get and where they come.
I know some people spend a lot of time looking at which keywords bring them traffic, which sites bring them the traffic, etc.. and use that info to better promote their sites.
I just think that this is too time-consuming.
What do you guys do?

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I look at the referring sites and google keywords when my sites have a jump in traffic. I usually identify the cause and remember to do it again and again. Sometimes I take a look at the number of adsense impression when my traffic rises thanks to a specific referal site. Like that I can find out which site provides more profitable traffic.

Hope this helps

Time consuming or not, it is the best way.

With that information you have real knowledge about what is actually working, rather than guessing with unknowns such as PageRank, AlexaRank or SERP position for some random phrases that bring no useful visitors at all.

If you know what sites / pages bring in link referral visitors you have a real basis for measuring the effectiveness of a structured link campaign, not the "wet finger in the air" guesswork that the majority of link exchangers base their strategy on.

Directories, again you know which ones send visitors (if any of them do) so you can work out if it is worth paying for a more prominent position in some of them.
Any directory owner with half a clue (that excludes most of them I would say) should be willing to provide stats on what keywords/phrases their pages are found for on a regular basis. Information like that makes it much easier to sell adverts than telling people what imaginary toolbar PR the HOME page has.

Real information about real actions that real people take is is priceless for working out a promotional strategy.

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I don't used to use these kind of stuff, but since, a week, since i've started promoting my websites among the real people at forums, blogs etc, i want to know the status of traffic. I think that it's not that complete waste of time.

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traffic is important, coz so you have more revenue..!!

Traffic Analysis may take some of your time but it's a good way of analyzing and checking if your promotional activities is effective or not..

I consider my traffic sources as the best place to do more promotion since there's a proof that I benefit from those sites.

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Traffic analysis is great way to see how changes affect your site. To should you, as in, lets say you add advertisements one month and your traffic drops, you know it was a bad move, so you have to find a solution.

Their also a great way to check revenue, how much you would make from certain advertisements and how to choose the advertisements you have the most potential for.

I also take into consideration which keywords refer the most traffic and see what pages have been visited by these traffic and also how long they stay. It helps me identify which pages would need improvement.

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