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Well i wonder that you noticed the weblinks in their database but you didn't noticed the dollars in their pockets they get due to these links.
Actually people think directory as the easiest way to earn money, but when they actually dive into the business they come across the difficulties and long wait.
Some time they meet with success, and sometime it's just a loss
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Yes you are absolutely correct. It is really hard to grasp cash from directory if you dont preform well. You have to give so much time to it and have to spend some cash too.
If directory becomes popular, then there is only cash falling into your pocket.
Cheers