There can be different reasons for hating google, after all it's just a search engine.
Nothing more.
I go to google, when i have to search content or code etc
I go to yahoo, when i have to search image
I go to live search, when i have to search anything specifically from usa
I go to altavista, when i'm bored with usual, huge list of results that appear in google.

for me, google is nothing but a search enigne, just a website.