Quote:
Originally Posted by ablaye
Reciprocal links are also back links. You probably meant reciprocal links vs. one way links.
The answer is yes. If the search engines can detect reciprocity, I think they will discount these links or at least reduce their weight whereas one-way link carry more weight since search engines tend to think of them as "natural" links.
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I think ablaye clarified the issued. The original poster probably meant reciprocal links vs. one-way links.
One-way links are better because Search Engines give them more weight and also you don't have to add stupid links on your site.