Quote:
Originally Posted by MrCat
I have read that Google isn't giving that much weight on the onpage as compared to the offpage side of things.
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This is really the most misunderstood aspect of SEO/SEM with respect to Google.
The google algo has
always given a lot of value to various factors on the page. BUT, because the algo also factored the anchor text of links into the
on-page weighting, the off page weighting can far too often overturn the on page factors. Hence the "Google Bombing" effect.
Since early 2004, the way anchor text is weighted has been changing, and whilst anchor text is still a major factor, the dramatic effect that anchor text could have is diminishing.
Please note my choice of phrasing, with using anchor text instead of links. As it is the anchor text that make the difference NOT the volume of links.
Quote:
Originally Posted by MrCat
to the usual notion that Googles takes into consideration title tags?
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The title element
is, and always has been, the most important factor on the page.